While it is widely believed that SMS is dying as a result of the proliferation of similar apps, this is not entirely true, as we still have some customers who value SMS more than any other mode of communication. Therefore, why would you want to leave even a single channel of communication open with your customers? Together, we can create an innovative SMS campaign.
SMS still remains to be one of the popular ways of marketing adopted by businesses. Bulk SMS is type of SMS service that enables you to send large quantities of messages to your customers. One of the major questions asked regarding this service is ‘how to start bulk SMS business’.
We receive SMS regarding various promotional offers from companies almost every single day.
In order to send such bulk SMS, we can make use of a suitable app or software, or even an API integration.
Therefore, to sum up how bulk SMS business model works in a rather simple manner, we can put it in the following way:
Bulk SMS campaigns are used for various purposes such as:
While running a bulk SMS campaign, it is important to keep the SMS short, personalise it and provide brand links.
Moreover, it is also important to monitor the results received from the campaign.
When we are at the question of how to start bulk SMS business, it has to be noted that there are ways of getting into this business.
You can either be an aggregator or a reseller.
As the names denote, an aggregator works with telecom companies to get SMS credits in bulk and then provides portions of such SMS credits to resellers for further sale.
What a bulk SMS reseller business essentially does is that they purchase large amounts of bulk SMS with the intention of reselling portions of it to their customers.
It works in such a way that the reseller purchases SMS credits in bulk from a provider or an aggregator and resells it for a profit.
Therefore the first step in how to become bulk SMS reseller is to find a suitable SMS credits provider at a moderate price.
There are many advantages enjoyed by bulk SMS resellers.
Some of which include,
While the aggregators deal with high prices, it is crucial for resellers to provide the best cost to their customers, all while ensuring a good profit margin.
